5 keys to sell a home
Selling a home is not always an easy task. It depends on the state of the market, the country’s economy, the labor market, the market confidence index, the economic outlook announced by the large national and international organizations, among many other factors…
After the real estate crisis from 2007 to 2015, a “realism effect” has been installed in our market, says Toni Expósito, general director of the Buy a house network, which makes us be much more cautious when buying.
Faced with this market situation, the experts at Buy a house recommend a series of tips to all those interested in selling a property to do so quickly and efficiently.
1. Do a market study
Setting a correct market price is decisive when selling a home. For this we must look and pay all our attention to the prices and characteristics of the houses in the area. “Getting it wrong in this first phase will lead us to lose a high number of calls and visits in the first few weeks, key to selling a home,” says Expósito.
An adequate market study and exhaustive knowledge of the area will lead us to place our home in the necessary position to achieve its sale without having to resort to successive price drops.
2. Choose the best real estate portals
The Internet offers us innumerable opportunities to show our home to a large number of potential buyers. “But be careful, let’s not let everyone who calls interested in seeing the house into the house” warns the general director of Buy a house. “Curious people will call, people who are already thinking of putting their house up for sale and intermediaries of all kinds.” The reception of the calls after the publication of the ad is decisive when it comes to detecting the real interest of the potential buyer, as well as their economic and financial possibilities to acquire the home.
3. Highlight the qualities of the house in a realistic way
We must make an attractive description of our home, in a way that attracts potential buyers, but “without falling into exaggerations that can create false expectations”, recommends the Buy a home expert. This will only lead us to generate useless visits, which will make us all lose time and money.
It is highly recommended to have a professional photographer specialized in the real estate sector who will perfectly know how to show the best qualities of the home, choose the most suitable light, the clearest spaces and find the most attractive angle to stand out in an ocean of advertisements.
